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Posts Tagged ‘19th century advertising’

 

 

The colorful Belle Epoque posters make the joy of collectors. Not only are they highly decorative and amusing in their occasional naïveté but they also inform us about the changing lifestyle. New alimentary products appear, such as chemical taste enhancers and food substitutes. Maggi, powdered milk, and margarine became regular ingredients of people’s diet. Chocolat, previously only served as drink, acquired the solid form of tablets as we know them today. Biscuits were produced industrially.

 

sardine

“The French Sardine Says Hello!” Food talked to people before the advertising industry discovered that humanizing animals we eat was not a good idea.

 

prase

Sausages that “One Eats with Pleasure and Without Fatigue”. A prodigious pig (cochon prodigue) indeed! An animal that happily slices itself for the consumer’s delight would probably turn off today’s viewers. The Belle Epoque folk were made of a tougher stock.

 

HI100036.tif

Seen only in greasy spoons today, a bottle of Maggi was a novelty worthy of a bourgeois table.

 

magi

A bowlful of chemically enhanced soup before the bedtime was a sign of good parenting

 

magggi

Bonjour! Do you eat Maggi soups? Sold in every grocery

 

margarine

This margarine obtained gold medals in Amsterdam {1883) and Le Havre (1887)

 

camembert

Be it cheese, beer, champagne or herb liquor, monks were trusted to produce quality food and drink

 

chocolat

In this boy’s mind, solid chocolate is better than solid gold

 

mucha 1896

Biscuits to be served with champagne. A beautiful poster by Alphonse Mucha, 1896

 

lulu

A boy in a typical school uniform is enjoying sweet biscuits

 

 

cookies

Cookies could start a romance (1896)

 

no bras

 

“No arms, no chocolate”. This bizarre advertising depicts a well-known French saying. One could think that this cruelty hides a wisdom of some sort; that it can be interpreted as “no effort, no reward.” That is not so. This replica is passed on in popular language and is serving to highlight the absurdity of a ban or to make fun of someone faced with a physical impossibility:

“Mom, can I have chocolate?”
“There’s some in the closet. Go serve yourself.”
“But Mom, I can’t, you know I don’t have arms.”
“No arms, no chocolate!”
Obviously, it makes some sense to the French.

 

Related post:

The Belle Epoque Lifestyle: Personal Hygiene

 

 

 

 

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